A tennis academy identity built to speak to young players and their parents without losing either audience.
- Branding
- Design system
- Web design
Senior Product
& Web Designer
I’m João. I design digital products and websites, from the first idea to the final build.
Based in Portugal. Previously at IKEA.
Selected Work
[03]
View WorkTeam Lausanne(©26)One design system carried a lending platform across the marketing site, dApp, mobile app and social channels.
- Brand
- Design system
- UX and UI
View WorkMultichainZ(©24)A specialist directory that helps travel agencies in Japan find and book the right local guides.
- UX and UI
- Web design
View WorkPagoda Travel(©26)AboutLearn more about me
I'm João,
Started at IKEA, on brand and campaign work at national and international level. Then led the design team at a startup in the crypto industry. Now a senior designer at a web design agency.
Retail, B2B, fintech, crypto. Multinationals and startups. The scale changes, the budget changes, the deadline changes. The care I put into the work doesn't.
- Years designing
- 15+
- Projects delivered
- 70+
- Countries and regions
- 15+
- Things left to learn
- ∞
Skills
More than one way to solve a problem.
- Product design
- Web design
- Design systems
- Art direction
- AI workflows
- Figma
- Framer
- Rive
- Spline
- Webflow
- Adobe Creative Cloud
What I do
I make difficult things easier to use.
- 01
Product design
Product direction, UX and interface design — for new products and for products that stopped making sense.
- 02
Web design
Sites built around the work and the people it needs to reach, from structure to production.
- 03
Design systems
Rules and components for products that need to grow without drifting.
- 04
Interaction & prototyping
High-fidelity prototypes, built to be operated rather than described.
- 05
AI workflows
Claude and Codex in the daily process — building, testing and discarding ideas faster than I could alone.