I’m João. I design digital products and websites, from the first idea to the final build.
Based in Portugal. Previously at IKEA.
A tennis academy identity built to speak to young players and their parents without losing either audience. Bright and high-contrast for the kids, clean and clearly structured for the people choosing the academy. Brand system, website, print and signage.
View WorkTeam Lausanne(©26)One design system carried a lending platform across the marketing site, dApp, mobile app and social channels. Three very different surfaces, one set of rules, built from nothing.
View WorkMultichainZ(©24)A specialist directory that helps travel agencies in Japan find local guides. Search built around what a guide actually knows rather than where they are, from the profile structure through to booking.
View WorkPagoda Travel(©26)Started at IKEA, on brand and campaign work at national and international level. Then led the design team at a startup in the crypto industry. Now a senior designer at a web design agency.
Retail, B2B, fintech, crypto. Multinationals and startups. The scale changes, the budget changes, the deadline changes. The care I put into the work doesn't.
Product direction, UX and interface design — for new products and for products that stopped making sense.
Sites built around the work and the people it needs to reach, from structure to production.
Rules and components for products that need to grow without drifting.
High-fidelity prototypes, built to be operated rather than described.
Claude and Codex in the daily process — building, testing and discarding ideas faster than I could alone.
