Summary

The branding for this NFT project was a crucial aspect that needed to be executed perfectly. The team behind the project had a clear vision in mind, they wanted a branding that stood out from the competition and was fresh and high-quality. The team had top-tier art that needed to be highlighted, and the art quality and aesthetics needed to be consistent across all elements, from media posts to the website. To achieve this, we had to make sure that every single piece matched the overall style and theme of the project. We knew that this task would not be easy, but we were up for the challenge and decided to have fun with it. Once we had a solid understanding of the project, we began creating promotional videos and designing the website. We wanted to make sure that the website was user-friendly and easy to navigate, so we put a lot of effort into the information architecture. We also made sure that the website was optimized for mobile devices, so that users could access it on the go.

The landing page was a crucial aspect of the website, as it is usually the first thing that visitors see. We wanted to make sure that the landing page was visually appealing and conveyed the message of the project clearly. We did this by creating a video that featured a big explosion, aligning with the project's story lore.

Overall, we had a lot of fun working on this project, and we are proud of the results. The branding is fresh, high-quality and consistent, and it perfectly reflects the project's identity and message.

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What was done

1. Conducting strategic discovery to understand the project's goals and objectives

2. Analyzing the competition to identify opportunities and areas for differentiation

3. Optimizing the website and mobile experience for users

4. Developing a web design that is visually appealing and user-friendly

5. Creating promotional videos to showcase the project's features and benefits

6. Developing a social media strategy and creating posts to increase visibility and engagement.

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After doing some competition analysis and various solutions, we reached a final solution that we were all confident with, high quality, fun, intriguing and something that represents Stanley and his crew on the story's of "My Own World".

What they asked to help

— Elevate the overall appearance of the product

— Stand up from the rest of competition

— Harmonize the product's design with the high-quality and striking art style

— Immerse audiences in the story and characters while also providing inspiration.

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Developing a landing page with impactful and engaging messaging was a crucial aspect of driving users to the discord and increasing conversions. I executed a comprehensive branding strategy for the project, starting with creating a visually striking logo, developing a comprehensive social media strategy, and building a dynamic and interactive website. The My Own World team had high expectations for the branding, as they wanted it to stand out from the competition and match the level of quality of their top-tier art. After working closely with the team and gaining a thorough understanding of the project's backstory, we were able to create promotional videos that aligned with the project's lore, as well as a landing page video that featured a powerful visual explosion.🙂

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