Summary

The branding of this NFT project was centered around a youthful and rebellious style. The team already had a website in place and a specific art style that was incorporated into the project. They approached me to help them create a new logo that would align with their existing aesthetic and to provide guidance on creating artwork for their Twitter media presence. Matching the existing aesthetic with the new elements was a challenge, but with a lot of hard work and collaboration, we were able to create a cool and cohesive final product. The new logo was designed to be bold and unique, representing the rebellious and youthful spirit of the project. The artwork for the Twitter media presence was also created with the same aesthetic in mind, ensuring a consistent look and feel across all platforms. The final product was a great example of how a fresh new branding can give a new life to a project.
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What was done

1. Aligning the new brand identity with the existing style of the project

2. Conducting a competition analysis to understand the market and position the project accordingly

3. Designing a new logo and creating brand guidelines to ensure consistency across all platforms

4. Developing a social media strategy and creating posts to increase visibility and engagement.

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We've got work to do

The Outcast Academy team desired a brand aesthetic that evoked a rebellious college student vibe, reminiscent of school days and the classroom. After exploring various options, we ultimately settled on a design that effectively conveyed a gritty yet polished aesthetic, effectively capturing the rebellious essence of the project.

The project was featured in a highly visible manner at the NYC NFT Conference, with elements of the branding appearing on billboards and incorporated into an interactive installation in the conference's bathrooms.

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What they asked to help

— Develop a unique brand identity through logo design and social media conten

— Stand up from the rest of competition

— Match their already existing college rebel style

— Tell the story of the project in a visually engaging way.

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When working on this project, the main goal was to create a fresh and unique style that would stand out from the competition and attract new users to the discord. This involved crafting bold messaging that would grab the attention of potential users and entice them to join the discord community. In order to do this, we carefully evaluated the existing competition and identified key areas where we could differentiate ourselves. This included creating a new logo and brand identity that reflected the unique style and personality of the project. Additionally, we developed a comprehensive social media strategy that included a series of visually striking posts that showcased the new brand and messaging. By implementing these elements together, we were able to create a cohesive and effective marketing strategy that successfully attracted new users to the discord and helped the project grow.🤘

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